A few of my immediate reactions:
1) I can't imagine myself actually talking on-camera (succinctly, coherently) about why I like the books. These women did a great job! <g>
2) I'm not sure how successful this ad will be in bringing in new fans. It seems designed to appeal mostly to the hardcore fans who have been addicted for years. But maybe I'm wrong; I've only watched it once so far.
3) Note the red OUTLANDER 20th anniversary cover, prominently featured in this ad. It looks great!